AdWords is Google’s flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads.
Google’s text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
Advertisers specify the words that should trigger their ads and the maximum amount they will pay per click.
Ads for relevant words are shown as “sponsored links” on the right side of the screen, and sometimes above the main search results.
The ordering of the paid-for listings depends on other advertisers’ bids (PPC – Pay Per Click) and the “quality score” of all ads shown for a given search.
The quality score is calculated by historical click-through rates, relevance of an advertiser’s ad text and keywords, an advertiser’s account history, and other relevance factors as determined by Google.
The quality score is also used by Google to set the minimum bids for an advertiser’s keywords. The minimum bid takes into consideration the quality of the landing page as well, which includes the relevancy and originality of content, navigability, and transparency into the nature of the business.
Though Google has released a list of full guidelines for sites, the precise formula and meaning of relevance and its definition is in part secret to Google and the parameters used can change dynamically.
(source Wikipedia Wikipedia Adwords)
Onlineassist4u uses Jeanet Petersen and Gateway Search Marketing for all its Adwords campaigns. We pass work directly to Jeanet and we do not take a cut or a commission. We believe Jeanet to be an expert at what she does and a great external resource for your business and our business.
Jeanet has this to say about her business and her services…..
I have been excited about the power pay-per-click services such as Google AdWords offer businesses for several years. In the ever changing world of business and the cost-cutting measures we always strive to employ, having the advantage over your competitor has never been more essential to keep the business moving forward and maintaining the service and quality expected in today’s markets.
Over the past 4 years I have developed the expertise and the desire to see businesses of every size succeed in difficult times. Using my experience working with some of the largest companies in Europe, I have an advantage over so many other potential pay-per-click service providers. That is; a profound knowledge of all pay-per-click advertising aspects.
With a professional approach I take the complexity out of stumbling through the internet marketing jungle convinced that I am doing the right thing at the right time for the right amount of money.
The age of complicated campaigns to drive more targeted clients to your business is over. It does not need to be complicated as I do the majority of the work for you.
My guarantee: No minimum time or spend contracts.
If the campaign does not give you a return on your investment. Just stop the project. No questions, no hassle, no worries.
At Gateway Search Marketing it is not just about getting new business but all about successful continuing business. Why not have a chat and see what Gateway Search Marketing can do to help your business rise above your competitors?
If you are interested in Adwords and being helped by a personable, cost-competeive expert then we suggest you give Jeanet a call today on 0488 789 042.
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