A good backlink building strategy is one of the key factors in helping your website to rise in Google’s SERPs (Search Engine Results Pages).

In general, the more backlinks you have to a page on your website, the higher it is rated by Google and the better chance that page has of gaining a higher place in Google’s SERPs (search engine results pages).

In short, Google ranks web pages based on the relevance of the content on the page, the quality of that content, the age of the website and the number and authority of the backlinks to that particular page.

A backlink is like a ‘vote’ for your website or, more accurately, a page on your website from another website. In theory the more votes you get the better.

Some Backlinks are More Relevant than others

All votes are not created equal however. Google recognises some websites as authority sites and therefore places a greater weight on their vote. Authority backlinks include those from government websites, education websites, popular highly regarded websites such as online emagazine sites and others.

Some ‘votes’ are seen as totally irrelevant by Google. These are often votes gained by ‘black hat’ SEO techniques such as links gained from link farms or from other websites that have no relevance at all to your website’s keywords. Google has methodologies to find out whether the backlinks to a website were from other sites that had any relevance to the website. If not, they no longer have any value.

Based upon Google’s continued improvement in battling those that manipulate search to promote their own websites and those of their clients no matter what the level of relevance to a search (commonly those that employ what are known in the industry as black hat tactics) it is best at present to use white hat tactics to build backlinks.

How Can You Get Help to Build Backlinks to Your Website

If you do not have the time or feel you do not have the technical expertise to build backlinks yourself for your website OVMwebbuilder we can help you with your site’s keyword strategy, search engine optimisation (SEO) and create backlinks (and higher authority backlinks) for you.

Just drop us a line explaining your situation, your website address and what you are trying to achieve via your website.

This is an essential service you cannot do without !!!

Check out the following posts on building backlinks to improve your knowledge in this area ;-

Building Backlinks for Fun and Profit