Temporary Adwords campaigns can be a great way of gaining the maximum return for your investment of your Adwords advertising dollar.

If it is relevant to your business, products or services it can be a good idea for you to set up temporary campaigns as a supplement to your permanent AdWords campaigns.

You can choose to set up temporary campaigns for specific sales periods or holidays depending on what your business sells.

Seasonal Campaigns

Seasonal campaigns can relate to different times of the year or holidays. Here are some examples of what could be an occasion for a seasonal campaign:

• Father’s Day
• Mother’s Day
• Valentine’s Day
• Christmas

For instance, if you have an online shop selling gifts it will be a very good idea to set up a Christmas campaign to get that extra bit out of your AdWords activities. Another example could be an online dating agency setting up a seasonal campaign for Valentine’s Day as this is a time of the year where single feel especially lonely and could be open to start dating online. In such cases seasonal campaigns can be used to boost sales in the respective period.

Promotions and Specials

As a temporary campaign you can also run promotion, specials or discount campaigns for periods where you have special offers. Examples of promotional campaign could be:

• Summer sale
• Specials
• Promotions
• Discounts
• End of financial year sale

What You Really Need to Know About Temporary Campaigns

Instead of running a whole new temporary campaign to promote any special offers you can also choose to add new ad texts to your permanent campaigns. You should then pause the current ad texts and activate the new ads for the period you run your specials.

When running temporary campaigns always remember to make sure you pause the temporary campaign when the promotion period is over. The same goes for the ad texts where you have to remember to change back to the old ad texts when the sales period is over and pause the sales ad texts.

Always, remember only to set up a temporary campaign if it makes sense to your business area. Setting up temporary campaigns just to do so will be a waste of money as it will not lead to converting traffic if it is not relevant to what you sell.

For more information on Temporary Adwords Campaigns please call Jeanet at Gateway Search Marketing on 0488 789 042 or send an e-mail to info@gatewaysearch.com.au.