Epsilon has produced a study by global region that suggests that consumers worldwide are using online communication tools and responding to permission-based email (PBE) in varying ways.
North American (87%) and European (74%) respondents are more likely than their peers in Asia Pacific (APAC) (58%) to use email as their main online communications tool. As the primary channel for communication, instant messaging is considerably higher in APAC.
Email is also replacing other channels of communication. Over one-third of respondents have replaced traditional channels in favor of email communications from banks (40%), promotional postal mail (38%) and telemarketing (34%).
This short article makes an interesting read. Check it out at Email Marketing Driving Offline Purchases.
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