Onlineassist4u Digital Marketing» Email Marketing Increases Purchases At Offline Stores http://onlineassist4u.com Helping Your Business Succeed Online Wed, 20 Jul 2011 13:41:33 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Email Marketing Increases Purchases At Offline Stores http://onlineassist4u.com/email-marketing-increases-purchases-at-bricks-and-mortar-stores http://onlineassist4u.com/email-marketing-increases-purchases-at-bricks-and-mortar-stores#comments Wed, 30 Sep 2009 00:28:08 +0000 STEPHEN HIBBERT http://onlineassist4u.com/?p=307 Epsilon has produced a study by global region that suggests that consumers worldwide are using online communication tools and responding to permission-based email (PBE) in varying ways.

North American (87%) and European (74%) respondents are more likely than their peers in Asia Pacific (APAC) (58%) to use email as their main online communications tool. As the primary channel for communication, instant messaging is considerably higher in APAC.

Email is also replacing other channels of communication. Over one-third of respondents have replaced traditional channels in favor of email communications from banks (40%), promotional postal mail (38%) and telemarketing (34%).

This short article makes an interesting read. Check it out at Email Marketing Driving Offline Purchases.

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