The fact is that there is much more to it than that.

Has anyone tried doing their tax online recently ?

Yes, I had that wonderful experience last night and my opinion of the taxation office and their programmers has not improved as a result.

You don’t want a similar experience for your users, because, unlike with my tax example, most times they can just close the window and go and find a competitor that makes the process a lot simpler for them.

A bit of background information is required and a relevant article has just landed from Patrick Altoft at Blogstorm. Check it out….. Creating usable high converting web forms

How To Build Your About Page