How to Keep ‘em Coming Back for More

Attracting new traffic to your website is a challenge, however, one that can be managed via a combination of relevant and regularly updated content, good search engine optimization of the website and a quality backlink building program.

Higher sales can be increased through good copywriting on the website, however, how can you continue to get people to return to your website at a time when we are all increasingly bombarded with more and more information from various sources.

One process used by many is email marketing. A good email marketing campaign can help you:

• Increase Your Sales Conversion
• Generate Repeat Sales
• Up-sell and Cross-sell Products and Services
• Gain Valuable Feedback from your Visitors
• Drive Web Users to Make Offline Purchases

Surprisingly, email marketing is often a catalyst for web users to go and make a purchase offline. When surveyed, 59% of email users said that they have made a purchase offline after receiving an email promotion.

Why? Sometimes a user will find something they want online but they need it straight away and can’t afford to wait for delivery. Other times, the product might need to be demonstrated (like a treadmill) and they want to see, touch and feel the item.

If you run a conventional offline business you can use email marketing to drive foot traffic through your door.

There are, however, many pitfalls to email marketing, pitfalls that can have your emails quarantined as spam, have your emails ignored or junked by your potential clients before they are even opened or, even worse, your email gets opened and it is so poor that the client deletes it making a mental note never to deal with such an ‘unprofessional’ company.

At Online assist4u we will show you which tools to use and how to use them and the content to include to help you build an Email Marketing strategy that positions and grows your business.