A lot of what Google does with regards to it’s search engine page ranking algorithms is proprietary for the following reasons:-

• Google is in business to make money and doesn’t give away its’ proprietary information to competitors
• Internet spammers are Google’s arch nemesis. Google does not want to make their life any easier. Quite the reverse

Google, however, is keen to make sure that we all understand some of the basic (and sometimes more complicated) rules of the game.

To help us understand the rules Google runs its’ own YouTube channel. This iofficial YouTube channel for Google Webmaster Central, is a one-stop shop for webmaster resources that will help you with your crawling and indexing questions, introduce you to offerings that can enhance and increase traffic to your site, and connect you with your visitors.

It is run by Matt Cutts who is currently the head of Google’s Webspam team. Matt wrote the first version of SafeSearch, which is Google’s family filter, and has worked on search quality and webspam at Google for the last several years.

Matt hosts a series of videos which are updated regularly. A recent video is shown below to give you an idea as to whether it would be worth your while subscribing to the YouTube Channel to increase your knowledge of how to legitimately improve your website’s ranking.

What you must know before going "online"