For those not so au fait with the terminology – a landing page is any page that visitors enter our website on. They may come to that page via a search that they have initiated, they may be re-directed to that page from another website or they may have clicked on a pay per click advertisement to get there.

Experienced Internet marketers take it further by creating different landing pages to compare the effectiveness of their design, calls to action or pricing points.

They also apply something called A/B testing which allows them to find out how people are responding to both landing pages, and where they can improve to generate a higher click-through rate and more conversions.

What is A/B testing ?

Landing pages can be designed for email subscription or lead generation. But how do you know what works and what doesn’t?

A/B split-testing can be used to refine elements of your landing page for usability, conversions and most importantly, your return on investment.

When you create two different versions of a page you can conduct an A/B test to see which is performing best. This is becoming a very popular practice because you can easily show different versions of your landing page to people at random (i.e. using your online marketing software, Google’s Website Optimizer tool, etc).

The couple of paragraphs just above were taken from an excellent article on A/B Split testing for Landing Pages.

Check it out for a quick but rewarding read…..

Is Your Copy Making the Sale ?