Most small business people know that marketing your business is essential to its success. After all, no prospect flow, no deal flow !
Depending upon our business model, industry, market segment, geographic location or demographic we all market our businesses in different ways.
Some will place their emphasis on print, some on the Internet, some through business clubs or not for profit organisations, others through signage, word of mouth or even a young kid with a sign around his neck waving a very big hand with a finger pointing to the shopfront.
The fact remains though that most small businesses have a very limited marketing budget and we are all especially keen to make sure that we get the maximum return from our investment.
Do We Think Thoroughly Through Our Investment in Marketing ?
In our case. No !
I hate to admit it but some of our marketing has been reactionary to say the least. Some has paid off and some just wasted our money.
Are you in a similar situation ? I bet some of you are (or are we the only ones ?).
If you are in that situation perhaps asking yourself a few quick questions before you made your investment would have made it a much more focussed and productive investment.
Well we have found a webpage that gives you a list of 101 questions that you could ask yourself to hone your focus.
Now don’t get too worried. You do not need to ask yourself every one of them. You can hone down your focus and ask yourself the ones that best pertain to your business situation.
It makes sense to have a look and to bookmark the article for the next time you come to plan an investment in marketing for your small business.
You can find 101 Small Business Marketing Questions for People Who Don’t Speak Marketing by clicking on this link.
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