Media empires across the developed world are scrabbling to work out how they can transform the dollars they used to make out of print media to the online world.

Paid content – well, perhaps for the specialist leaders in their field – the Wall Street Journal etc – but for most – no way Jose !!!

Advertising in print media and specialist advertising print media is going the same way. Downwards.

This article sounds the ‘print death knell’ for an Aussie institution ‘The Trading Post’. bring out your dead, bring out your dead.

Trading Post Printed Version to be Discontinued.

So if you are still using print advertising as your major means of promoting your business you are likely throwing good money away. Think it through, educate yourself and move on !

Where The Professionals Will be Spending Their Marketing Dollars