Why You Must Have a Social Media Strategy

Here at Onlineassist4u.com we have always been strong supporters of having a social media marketing strategy for your business.

This is not just about selling your stuff to a new audience it is more about interacting with your community and trusting that sales will come from that interaction.

Whether your social media marketing strategy focuses on Facebook or Twitter, LinkedIn or the myriad of alternatives that exist really doesn’t matter so much – hopefully you have a strategy that straddles a number of these. The main thing is that you do have some sort of strategy and that you are engaging with your potential customers.

So Kirk, what are you telling us that’s new. You’ve said all this before why say it again ?

Well, the 20,000lb elephant has now entered the room.

Marissa Mayer, Vice President of Search Products and User Experience at Google has announced that Google “have reached an agreement with Twitter to include their updates in our search results.”

The full transcript of Marissa’s announcement follows;-

At Google, our goal is to create the most comprehensive, relevant and fast search in the world. In the past few years, an entirely new type of data has emerged — real-time updates like those on Twitter have appeared not only as a way for people to communicate their thoughts and feelings, but also as an interesting source of data about what is happening right now in regard to a particular topic.

Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.

So after Video has made such a big splash in the rankings we now have the fact that Twitter tweets will also be competing for that elusive front page position for a keyword search in Google.

So, if you haven’t got a Twitter account. Get one now and get started !

And if you think that Twitter is just for finding out what certain celebrities had for lunch today you are sooooooooo wrong. Even if you are not comfortable with ‘selling’ your product or services through Twitter today you should be on Twitter if only to get the best possible information and knowledge on what’s happening in your industry right now.

Just follow the top people in your industry and you will get an amazing amount of knowledge and free information that will ensure you are well on the way to becoming an industry leader.

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