Wordpress is a next generation Internet promotion and content management system (CMS) that empowers you to better control how you promote your business online and your return on investment.
Those that are in the know about Internet Marketing (the gurus) commonly recommend WordPress as the platform of choice as, when used correctly, it is very ‘Google friendly’ helping to attract a steady stream of traffic to your website.
Wordpress CMS blogging platform best base for your website
WordPress started in 2003 and then since then it has grown to be the largest self-hosted blogging tool in the world, used on hundreds of thousands of sites and seen by tens of millions of people every day
WordPress is an Open Source project, which means there are hundreds of people all over the world working on it as you read this which is more than most commercial platforms.
So isn’t blogging for nerds with way too much time on their hands or for people to post pictures on the Internet of their cat or to tell you what happened during their holidays ?
Well, no doubt, nerds do blog and you can find thousands of cute pet pics as well as personal diaries, however, the power and unique advantages of WordPress have also been harnessed by small, medium and large business and even huge corporates to quickly, accurately and inexpensively communicate their message to clients, prospects, employees and the general public.
Corporate WordPress users include CNN, The New York Times, Yahoo, Southwest Airlines, CNet, Flickr, Harvard, NASA, Xerox, The US Post Office Ford, Dell, Intel, Nike…… the list is endless and growing.
So what are some of the benefits to your business that accrue from using WordPress:-
Search Engine Optimisation – How to Get More Business
Search Engines e.g. Google, Yahoo, NineMSN etc have to be considered when building a commercial website. It’s no use having the best looking website in the world if it comes in on the tenth page of a search by a potential site visitor through Google. The chances are your site will rarely be seen and will result in little additional business.
Search Engines like to see relevant content that is updated regularly. WordPress provides you with a platform that allows you to quickly set up your site’s content, manage the content and <em>update the content in real time yourself WITHOUT having to rely on your web developer</em>.
WordPress also incorporates functionality which makes it search engine friendly. Sending pings to other sites, creating search engine friendly URLs, managing content in categories and archives, the ability to tag posts and the use of relevant page titles, headers, bold and empasized text.
Whilst WordPress doesn’t solve all your SEO challenges it certainly deals with many of them efficiently.
Update Your Website Yourself – Quicker and More Cost Effective Support
We all understand that our priorities may not always match with those of our service suppliers. Your business may need an important piece of information or a promotion posted on your site today, however, your web developer may only be able to modify your site within the next 48 hours at best.
WordPress allows you and your staff to change content on your site in real time via the use of a simple text editor. Images and other media can also be uploaded to your site via a simple interface to enhance your message.
Whilst you cannot change everything on your site through WordPress it is unlikely that you want to do more than update existing information or to add new content on a regular basis.
WordPress empowers you to manage your own website whilst saving you considerable time and potential cost by doing it yourself.
Standards Compliant – Your Best Product Warranty
WordPress follows web standards. It utilises modern concepts such as Cascading Style Sheets to allow you to quickly update the look and feel of your site from year to year without having to go to the expense of costly re-writes.
And because WordPress is standards based your site can be quickly migrated to different hosts or web development service providers should the need arise.
The Future of WordPress
As stated at the top of this article, WordPress is an open source community project. There are hundreds of developers lending their time to enhance the WordPress platform and thousands of developers contributing new themes.
The product will continue to be enhanced and new features and functionality are continually made available to the community either for a small contribution to the developer or, in many cases, for no cost at all.
And, yes, this site is a WordPress site and this article was of course created in WordPress…..
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